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SMART

iron man and audi

Global Product Placement Forecast 2022-2026

The new Global Product Placement Forecast 2022-2026 is the 9th edition of the branded entertainment industry’s biennial performance benchmark. Since the launch of the original US Product Placement Forecast in 2005, PQ Media has remained the only provider of credible, consistent and actionable market intelligence covering the fast-growing business of product placement in media.


For 15 years, the Global Product Placement Forecast has pioneered the market research, expanded our coverage across the globe and drilled deeper into the growing range of media channels that are leveraging the power of brand integration. No longer a nebulous and unmeasured business, today our comprehensive industry definitions and segmentation, market sizing and analysis, and five-year growth projections are designed to help you make smarter business decisions.


We understand that you need a trusted research partner with a proven methodology to deliver critical market insights, deep-dive datasets and keen industry perspective to achieve your strategic growth objectives. Driven by PQ Media’s proven econometric methodology, proprietary databases, and exclusive Global Opinion Leader Panel, our experienced analysts provide comprehensive and actionable market intelligence geared to enhance your strategic planning, internal reporting, client presentations and tactical executions.


It’s essential for media stakeholders like you to have ground-level market research to benchmark current performance, understand critical PEST trends, and execute thorough comparative analysis to ensure your investment priorities are aligned with the best market opportunities.


Leveraging deep industry knowledge and decades of experience, our team of analysts strives to consistently deliver the comprehensive spreadsheets, deep-dive datasets and deft strategic insights you need for effective internal reporting, workflow optimization and to decisively navigate the changing media landscape.

Learn More

To download a FREE Executive Summary, Table of Contents and Sample Datasets from the new Global Product Placement Forecast 2022-2026 fill out the short form that appears after you click the “Free Sample Download” button above.

Find out more

uncle drew and pepsi

PepsiCo, Temple Hill Entertainment and Lionsgate

Uncle Drew is a 2018 American sports comedy film directed by Charles Stone III and written by Jay Longino. It stars Kyrie Irving as the title character from his Pepsi Max advertisements that began airing in 2012, along with former NBA players Shaquille O'Neal, Chris Webber, Reggie Miller, and Nate Robinson, as well as former WNBA player Lisa Leslie. Lil Rel Howery, Erica Ash, J. B. Smoove, Mike Epps, Tiffany Haddish, Nick Kroll, and Aaron Gordon also star.

branded tv commercial

Opening Weekend:     $15,242,781 (35.9% of total gross)

Legs:                                      2.79 (domestic box office/biggest weekend)

Domestic Share:            91.1% (domestic box office/worldwide)

Production Budget:    $18,000,000 (worldwide box office is 2.6 times production budget)

Theater counts:             2,742 opening theaters/2,742 max. theaters, 3.5 weeks average run per theater

Infl. Adj. Dom. BO .      $49,089,849

branded entertainment works: ‘Uncle Drew’ shows that audiences will pay to watch branded content

YOUR BRAND SHOULD BE WHERE American is

YOUR BRAND SHOULD BE WHERE AMERICAN AIRLINES IS

BrandChannel: Product Placement In 2009 Oscar-Nominated Films: An Approval Matrix

Abe Sauer

American Airlines excels at branded entertainment

Three Guys Named Mike, 1951

Three Guys Named Mike, 1951

Three Guys Named Mike, 1951

 A stewardess becomes romantically involved with an airline pilot, a college professor, and a successful businessman, all of whom are named Mike. When the three find out about each other, she has to decide which one she loves the most.  

Silent Running, 1972

Three Guys Named Mike, 1951

Three Guys Named Mike, 1951

 In a future where all flora is extinct on Earth, an astronaut is given orders to destroy the last of Earth's botany, kept in a greenhouse aboard a spacecraft.  

Risky Business, 1983

Three Guys Named Mike, 1951

Risky Business, 1983

 A Chicago teenager is looking for fun at home while his parents are away, but the situation quickly gets out of hand.  

Home Alone 2, 1992

Jurassic World, 2015

Risky Business, 1983

 One year after Kevin was left home alone and had to defeat a pair of bumbling burglars, he accidentally finds himself in New York City, and the same criminals are not far behind.  

Up In The Air, 2009

Jurassic World, 2015

Jurassic World, 2015

 Ryan Bingham enjoys traveling around the country firing people, but finds that lifestyle threatened by the presence of a potential love interest and new hire.  

Jurassic World, 2015

Jurassic World, 2015

Jurassic World, 2015

 A new theme park, built on the original site of Jurassic Park, creates a genetically modified hybrid dinosaur, which escapes containment and goes on a killing spree.  

promotional value

Rogers & Cowan created a two-phase promotion designed to align travelers with George Clooney's character, the "VIP of Travel" and to prominently feature the brand throughout the film. By playing up AA’s strengths (experience, routes, tickets for barter, planes and personnel) and giving creative license to filmmakers, the partnership became the most successful promotion on AA.com all year. They crafted more than 12 minutes of AA exposure and $11m of media value.

RICKY BOBBY: "IF YOU AIN'T FIRST, YOU'RE LAST."

Brand News

 http://www.brandchannel.com/ 

Placement Measurement

http://www.pqmedia.com/index.html

http://joycejulius.com/

Foreign Pre-sales

 http://www.filmnation.com/ 

A Film Studio Asset Management Firm

 http://www.vinealternativeinvestments.com/ 

National Entertainment Collectibles Association

 http://necaonline.com/ 

Market Research

 http://www.ermresearch.com/ 

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