Brett Renwick has worked for Village Roadshow as the head of product placement and sponsorships. In the branded entertainment space as a consultant for Digitas (clients include American Express, Samsung, Kraft, Mars, Miller, and P&G) as a Partnerships Director for the Weinstein Company and closed promotion and integration deals for THE NANNY DIARIES, 1408, ROB ZOMBIE’S HALLOWEEN, THE GREAT DEBATERS, STEPHEN KING’S THE MIST, I’M NOT THERE, AWAKE, 50 other movies and PROJECT RUNWAY. As a marketing executive he has worked for Nielsen Media Research, Inc., a pure-play dotcom that was an online marketplace for buying and selling used cars, Great Brands of Europe, Inc. (Evian, Dannon, Volvic and LU Biscuits North America), and Sony Theatres (A Division of Sony Corporation of America).
Renwick & Co. has been placed at the gateway of entertainment, commerce and engagement and this positioning benefits all parties. TV and feature film producers trust me because I celebrate the alignment of their creative vision while bringing energized brands to the table. Brands and their agencies invest in my deals because I over deliver and shepherd the entire life cycle of a deal from ideation, creative deliverables through business and legal affairs. With a background in film and TV production, I am uniquely poised to interpret producer’s needs and potentially over reach a brands target audience.
In the wake of the mass exodus to commercial-free streaming platforms, brands are increasingly shifting focus from traditional advertising to entertaining original programming. Branded entertainment entices audiences to watch or engage with the same mindset as a film or TV series.
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