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Renwick & Co. has been placed at the gateway of entertainment, commerce and engagement and this positioning benefits all parties. TV and feature film producers trust me because I celebrate the alignment of their creative vision while bringing energized brands to the table. Brands and their agencies invest in my deals because I over deliver and shepherd the entire life cycle of a deal from ideation, creative deliverables through business and legal affairs. With a background in film and TV production, I am uniquely poised to interpret producer’s needs and potentially over reach a brands target audience.
Forbes - Traditional Advertising Is Out: How To Create Successful Brand Entertainment
In the wake of the mass exodus to commercial-free streaming platforms, brands are increasingly shifting focus from traditional advertising to entertaining original programming. Branded entertainment entices audiences to watch or engage with the same mindset as a film or TV series.