It’s an innovative Next-Generation Storytelling™ (NGS) experience that combines elements of episodic entertainment, gaming, and LIVE professional sports with emergent technologies. The platform invites viewers to actively participate in the action through tech-enabled gamification, creating a highly engaged target audience for brand partnerships and activations.
Each Lollipop race will be 90 minutes of total runtime - with the show breakdown highlighted above. Unlike IRL professional racing, we’ll be able to create hang-on-to-your-seats content featuring unique camera angles and views brought to life in hyper-realistic Unreal Engine 5.
Each Lollipop episode will feature the same visual effects used by the visual effects engineers on The Mandalorian: StageCraft, a technological marvel that immerses the cast and production crew inside their CG environments in real time with the help of a massive wraparound LED screen.
Gaming Is the Top Leisure Activity for Gen Z and Millennials (Gen Y). This demographic spends between 4:25 and 7:20 hours each week playing or passively watching games per entertainment platform.
Social networks are the second top leisure activity for these generations and streaming is the third. In other words, younger generations prefer modern entertainment, as you might expect.
The gaming industry is set to reach $222 billion thanks in part to Gen Z consumers who are the biggest and most monetizable audience, according to a new report published by Data.ai. Because of that, games are an essential way for brands to reach Gen Z and Millennials. According to a Bloomberg report, the young students and professionals command $360 billion in disposable income.
“These generations will have purchasing power equating to, roughly, three times the overall population. The second piece is something called “behavioral cohesion,” Kevin McCarthy, senior research analyst and portfolio manager at Neuberger Berman. “These generations are the first digitally native cohort,” McCarthy added. “So, by default, they’re more connected, they’re more global, and they’re more diverse.”
Considered “the coolest website,” YouTube provides both individual satisfaction and social cohesion for youth. According to Google, 70% of Generation Zers’ say that watching videos with others helps them feel more connected.
200 million people watch gaming content on YouTube daily, double the television audience of the 2018 Super Bowl. According to Nielsen, 64% of the U.S. population 13+ plays video games on some device today. And that popularity is reflected in the videos people watch on YouTube, such that two of the top five channels with the most subscribers worldwide are gaming-related.
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