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etymology

lollipop : or lol·ly·pop, noun. a sign on a stick used in pit stops, which is held in front of the car and raised when the pit stop is completed. Though the same basic device is utilized in NASCAR and IndyCar, generic terms such as pit board or sign board are preferred as the sign is not round, but sometimes square, and often is in a specific design unique to the driver or team. In addition, in NASCAR and IndyCar, the sign is usually only used for the driver to locate their pit box.

a new streaming show from the CREATOR of "the fast and the furious"

stream this

Lollipop is a scripted fictional story from writer/director/producer, David Ayer (Suicide Squad, Training Day, creator of The Fast and the Furious). Set in the world of professional auto racing and powered by cutting edge technology, audiences are invited to participate as team owners. Their decisions impact both the race and the story - a first-of-its-kind.

GamesBeat: The Fast and the Furious creator and Polygon unite on racing franchise Lollipop

Article

it's a story

Lollipop is a streaming series

It’s an innovative Next-Generation Storytelling™ (NGS) experience that combines elements of episodic entertainment, gaming, and LIVE professional sports with emergent technologies. The platform invites viewers to actively participate in the action through tech-enabled gamification, creating a highly engaged target audience for brand partnerships and activations.

Episodes

Each Lollipop race will be 90 minutes of total runtime - with the show breakdown highlighted above. Unlike IRL professional racing, we’ll be able to create hang-on-to-your-seats content featuring unique camera angles and views brought to life in hyper-realistic Unreal Engine 5.

Fully immersive Star Wars grade experience

Each Lollipop episode will feature the same visual effects used by the visual effects engineers on The Mandalorian: StageCraft, a technological marvel that immerses the cast and production crew inside their CG environments in real time with the help of a massive wraparound LED screen.

I want a :30 Zoom with the producer to explore sponsorship

Ten global races! 900 minutes of content! The flag drops Q3 2024!

Anticipated global users 5-10 million per episode. 50-100 million per season.

Anticipated global users 5-10 million per episode. 50-100 million per season.

Anticipated global users 5-10 million per episode. 50-100 million per season.

Anticipated global users 5-10 million per episode. 50-100 million per season.

Anticipated global users 5-10 million per episode. 50-100 million per season.

Anticipated global users 5-10 million per episode. 50-100 million per season.

target and platform

Target: Gen Y and Z, ages 18-40

Gaming Is the Top Leisure Activity for Gen Z and Millennials (Gen Y). This demographic spends between 4:25 and 7:20 hours each week playing or passively watching games per entertainment platform.


Social networks are the second top leisure activity for these generations and streaming is the third. In other words, younger generations prefer modern entertainment, as you might expect.


The gaming industry is set to reach $222 billion thanks in part to Gen Z consumers who are the biggest and most monetizable audience, according to a new report published by Data.ai. Because of that, games are an essential way for brands to reach Gen Z and Millennials. According to a Bloomberg report, the young students and professionals command $360 billion in disposable income.


“These generations will have purchasing power equating to, roughly, three times the overall population. The second piece is something called “behavioral cohesion,” Kevin McCarthy, senior research analyst and portfolio manager at Neuberger Berman. “These generations are the first digitally native cohort,” McCarthy added. “So, by default, they’re more connected, they’re more global, and they’re more diverse.”

The platform: YouTube, the top destination for Gen Y and Z

Considered “the coolest website,” YouTube provides both individual satisfaction and social cohesion for youth. According to Google, 70% of Generation Zers’ say that watching videos with others helps them feel more connected.


200 million people watch gaming content on YouTube daily, double the television audience of the 2018 Super Bowl. According to Nielsen, 64% of the U.S. population 13+ plays video games on some device today. And that popularity is reflected in the videos people watch on YouTube, such that two of the top five channels with the most subscribers worldwide are gaming-related.

I want a :30 Zoom with the producer to explore sponsorship

Photo Gallery

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players and drivers

5,000 gamers X 30 teams hand pick cars and parts then the episode's director takes over and starts the race.

The drivers are live actors "not CGI" in an immersive StageCraft/ILM environment.

sponsorship opportunities

Petroleum - SOLD

Consumer Packaged Goods

Petroleum - SOLD

Automotive

Consumer Packaged Goods

Petroleum - SOLD

Consumer Packaged Goods

Consumer Packaged Goods

Consumer Packaged Goods

Apparel

Beverages/Beer/Spirits

Consumer Packaged Goods

Beverages/Beer/Spirits

Beverages/Beer/Spirits

Beverages/Beer/Spirits

Consumer Electronics

Beverages/Beer/Spirits

Beverages/Beer/Spirits

Financial

Travel/Hospitality

Financial

Beauty

Travel/Hospitality

Financial

Travel/Hospitality

Travel/Hospitality

Travel/Hospitality

Insurance

Quick Service Restaurant

Travel/Hospitality

Services

Quick Service Restaurant

Quick Service Restaurant

Quick Service Restaurant

Quick Service Restaurant

Quick Service Restaurant

DIRCTOR-WRITER-PRODUCER david ayer

BRIGHT, SUICIDE SQUAD, FURY, THE TAX COLLECTOR, TRAINING DAY, THE FAST AND THE FURIOUS

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