Brett Renwick has worked in the branded entertainment space as a consultant for Digitas (clients include American Express, Samsung, Kraft, Mars, Miller, and P&G) as a Partnerships Director for the Weinstein Company and closed promotion and integration deals for THE NANNY DIARIES, 1408, ROB ZOMBIE’S HALLOWEEN, THE GREAT DEBATERS, STEPHEN KING’S THE MIST, I’M NOT THERE, AWAKE, and PROJECT RUNWAY among others. As a marketing executive he has worked for Nielsen Media Research, Inc., a pure-play dotcom, Great Brands of Europe, Inc. (Evian, Dannon, Volvic and LU Biscuits North America), and Sony Theatres (A Division of Sony Corporation of America).
Renwick & Co. has been placed at the gateway of entertainment, commerce and engagement and this positioning benefits all parties. Content creators trust me because I celebrate the alignment of their creative vision while bringing energized brands to the table. Brands and their agencies invest in my deals because I over deliver and shepherd the entire life cycle of a deal from ideation, creative deliverables through business and legal affairs. With a background in film and TV production, I am uniquely poised to interpret producer’s needs and potentially over reach a brands target audience.
Marketers and brands are embracing branded entertainment as a creative and effective way to reach and engage consumers in addition to traditional advertising. Only comScore can quantify the media value and impact of these integrations across screens.